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Rug and carpet inspection

Doormat inspection in India: coir, jute and cotton

A doormat inspection checks tuft density and shedding on coir mats, the bond between coir and the PVC or rubber backing, print rub-off on printed mats, thickness, size and weight, curling, and moisture or mould before packing. For the EU, PVC backings need phthalate test reports, and doormats sold in the US fall under the small rug flammability rule.

Typical materials
Coir tufted into PVC; woven coir; rubber-backed coir; jute; cotton
Where it's made in India
Alleppey, Kerala (TEE for coir products); Pollachi, Tamil Nadu (TEE for coir and coir products)
Key rules
16 CFR 1631 (US); REACH entry 51 phthalates in PVC (EU); Proposition 65 (California)
Typical AQL
General II; 0 critical, 2.5 major, 4.0 minor

How doormats are made in India

Doormats are bought by the container, at low unit prices, and judged by how they look on a doorstep after a few weeks. Coir from coconut husk is the classic material, and tufted coir mats are the second-largest coir export category after coir pith (IBEF, FY2024-25). The main types are:

  • Tufted coir on PVC. Coir yarn tufted into a PVC (vinyl) base so the tufts are held by the plastic. Often printed with a design or slogan on the coir face.
  • Woven and brush coir mats. Coir yarn woven on looms into thick mats with no plastic, or bristle-style mats.
  • Rubber-backed and moulded mats. Coir inserts set into a rubber tray or ring base.
  • Jute and cotton doormats. Woven or braided mats for indoor or covered use, often washable.

Coir is stiff and sheds by nature, so some fibre loss is normal. The questions are how much, whether the tufts are locked into the base, and whether the PVC and printing are safe and durable.

What we check on doormats

CheckHow it is checkedWhat fails
Tuft density and pull-outTufts counted over a set area against the sample; tufts pulled by hand at the edges and centreSparse tufting, tufts that pull out of the PVC
SheddingMat shaken and struck on a clean sheet; loose fibre judged against the agreed levelHeavy fibre loss from a new mat
PVC or rubber bondMat bent face out and back; edges checked for separationBacking cracking, coir lifting away from the base
Thickness and weightPile thickness measured at several points; mat weighedThinner pile or lighter base than specified
PrintDry and wet rub on printed areas; design position and spelling checked against artworkInk rubbing off, design off-centre, wrong text
FlatnessMat laid on a flat floor; corners and edges checkedCurled corners or a bowed base that trips
Moisture and mouldHand and meter check on coir and jute; back and edges examined for spotsDamp mats, mould spots, musty smell
OdourMats smelled on opening the bale or cartonStrong PVC or solvent smell

Common doormat defects and how they are classed

DefectClass
Mould on mats or packingCritical
PVC backing with no phthalate test for an EU order that requires itMajor (shipment on Hold until the report is in)
Coir separating from the backingMajor
Wrong or misspelt printed textMajor
Print rubbing off on a dry rubMajor
Thickness or weight below specificationMajor
Curled cornersMinor; major if the mat cannot lie flat
Uneven trim on tuft endsMinor

Rules that apply to doormats

  • US flammability. 16 CFR 1631 states that mats within the small rug sizes are included, so doormats need a passing test or the permanent FLAMMABLE label. The test must match the fibre and backing shipped; coir on PVC and woven coir are different constructions.
  • Phthalates in PVC (EU). REACH Annex XVII entry 51 limits DEHP, DBP, BBP and DIBP to 0.1% by weight, individually or combined, in the plasticised material of articles. A soft PVC base is plasticised material, so it needs a test report. See REACH.
  • California. DEHP and other phthalates are on the Proposition 65 list; buyers either test to a limit or warn. See Proposition 65.
  • Labels and origin. Fibre content and country of origin, as for other floor coverings; see country-of-origin labelling.

The inspector checks that the test report names the same PVC compound and supplier used in production, and can pull backing samples for a lab.

Packing, transit and loading risks

  • Damp coir. Coir and jute take up moisture. Mats packed damp, or stored in the monsoon, grow mould in a closed container.
  • Print transfer. Printed mats stacked face to back in heat can transfer ink. Interleave printed mats or stack face to face.
  • Crushed tufts. Heavy stacks flatten the coir. Agree mats per carton and the stacking height.
  • Weight. PVC-backed mats are heavy; cartons need a weight limit and the right board grade. Count and carton marks are checked at loading.

What to put in your purchase order

  • Mat type, size, pile thickness, finished weight and tuft density.
  • Backing material and thickness, and phthalate limits with the test you require.
  • Artwork, colours and text for printed mats, with a rub-fastness requirement.
  • An agreed shedding level for coir, shown on a reference mat.
  • Moisture limit at packing, mats per carton and stacking height.
  • Labels for fibre content and origin.

For indoor mats used in the bathroom, see bath mats. For larger natural-fibre floor coverings, see jute rugs.

Sources

  1. DGFT: Appendix 1B, Towns of Export Excellence (Alleppey, Pollachi)
  2. IBEF: Coir industry and exports
  3. eCFR: 16 CFR Part 1631, small carpets and rugs (mats included)
  4. Commission Regulation (EU) 2018/2005 amending REACH entry 51 (phthalates)
  5. OEHHA: Proposition 65 list

Frequently asked questions

Is some shedding normal on a coir doormat?

Yes. Coir sheds loose fibre when new. Agree an acceptable level on a reference mat before production, so the inspector can judge shedding against something you approved.

Do PVC-backed doormats need a phthalate test for the EU?

A soft PVC base is plasticised material, and REACH entry 51 limits DEHP, DBP, BBP and DIBP to 0.1% in it. A test report on the PVC actually used is the way to show compliance.

Are doormats covered by the US rug flammability rule?

Yes. 16 CFR 1631 says mats within the small rug sizes are included. A mat that fails may be sold only with a permanent FLAMMABLE label.

How do you check printed doormats?

The inspector checks the design, colours and text against the approved artwork, then does a dry and wet rub on the print. Spelling mistakes on slogan mats are a common and costly fault.

Where are coir doormats made in India?

Alleppey in Kerala is a Town of Export Excellence for coir products and Pollachi in Tamil Nadu for coir and coir products. We inspect in both and anywhere else in India.

Know before it ships

Tell us the product, the factory's city and your ready date. We confirm the inspector, the notice time and the price before you book.

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